Africa is a continent rich with culture, beauty, and a history that shaped the world. Yet, many Africans living abroad seem hesitant to proudly claim their roots. Instead, they often prefer to identify solely as citizens of the countries where they now reside, like Americans, Brits, or French. This choice isn’t always just about citizenship—it often stems from a painful truth which was accurately summarized by Dr Umah Ifatunde on African Stream: some see Africa as the “losing team,” and nobody wants to back the losers.
The Diaspora’s Conditional Pride
If you’ve ever spoken to Africans living in the diaspora, you may have noticed a pattern. When asked where they’re from, many will say, “I’m American” or “I’m British,” even if their parents or grandparents are Nigerian, Ghanaian, or Kenyan. For some, it’s a way to fit in. For others, it’s a way to avoid the judgment that can come with being associated with Africa.
Why is this the case? The world has painted a harsh picture of Africa—a continent plagued by poverty, corruption, and lack of progress. These stereotypes make many Africans abroad feel ashamed. They don’t want to be linked to these labels, so they distance themselves from their heritage.
But here’s where it gets interesting: when Africa wins, these same people often feel a surge of pride. Remember when Burna Boy and Tems won Grammys? Or when Morocco made history at the FIFA World Cup? Suddenly, everyone wanted to be African. It shows that the pride is there, but it only comes out when Africa is in the spotlight for something positive.
Africa: The World’s Starting Point
Here’s something to think about: no matter where you’re from, your roots trace back to Africa. This isn’t just an opinion—it’s backed by science. The “Out of Africa” theory, supported by genetic research, shows that all modern humans originated in Africa about 200,000 years ago. Over time, our ancestors migrated to other continents, forming the diverse populations we see today.
Even the Chinese, who seem worlds apart from Africa, share these ancient roots. Early humans left Africa, and their descendants eventually reached places like Asia. This means that, in a way, we’re all connected to Africa.
But despite this shared history, many people—including some Africans in the diaspora—distance themselves from Africa. It’s ironic that the very continent that birthed humanity is now viewed by some as a place to hide from, not embrace.
The “Losing Team” Mentality
Why do so many people in the diaspora shy away from being African? It’s the same reason people root for winning sports teams: humans like to associate with success. Right now, Africa is often seen as struggling—whether it’s poverty, political instability, or underdevelopment. This “losing team” label makes it hard for some people to proudly identify as African.
Think about it this way: if your favorite sports team loses every game, you might feel embarrassed to wear their jersey. That’s how some Africans in the diaspora feel. They love Africa deep down but don’t want to claim it openly until it starts “winning.” In Dr Umah Ifatunde’s words “Until it is cool to be African, most folks don’t want to be African.”
The question is, what will it take for Africa to be seen as a winner? Is it about economic power, global influence, or cultural recognition? Whatever the answer, it’s sad to think that love for one’s roots could depend on such external factors.
Changing the Narrative
If Africa is to be embraced by its diaspora—not just in moments of victory but all the time—there are a few things that need to change:
1. Tell Africa’s Full Story: Right now, the media often focuses on Africa’s challenges, like poverty or conflict, while ignoring its successes. For example, how many people know about Rwanda’s tech revolution or Nigeria’s booming entertainment industry? Telling these stories can help reshape how Africa is viewed. Thanks to African media companies like CTDA Media, Power of Africa, African Stream, etc that are passionate and intentional about preaching ‘the gospel’ of Africa.
2. Diaspora as Ambassadors: Africans abroad have an important role to play. By celebrating their roots and sharing their culture, they can help break down negative stereotypes. For instance, African food is gaining popularity worldwide thanks to people in the diaspora introducing dishes like jollof rice and egusi soup to new audiences.
3. Progress on the Continent: Of course, Africa’s leaders and citizens also have a role to play. By working towards political stability, economic growth, and innovation, they can help change how the world—and the diaspora—sees Africa.
Conclusion
Many Africans in the diaspora struggle to embrace their roots because they feel Africa is seen as “losing.” This mindset is understandable but short-sighted. Africa has always been a land of resilience, creativity, and innovation. Its story is far from over, and its challenges don’t erase its beauty or significance.
The question is, will Africans in the diaspora only love their continent when it’s celebrated on the world stage? Or can they find pride in its journey, even as it works towards its full potential? True pride isn’t conditional. It’s time for the diaspora to reclaim their roots—not just when Africa wins, but every day.
